Beontag, global expert in self-adhesives and labeling solutions, enters into Latin American wine market with innovative label offering

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13 Maio, SÃO PAULO, Brazil: Beontag, one of the world’s largest manufacturers of pressure-sensitive adhesives and smart tags, has launched its innovative range of self-adhesive wine labels in the Latin American market. The move represents a commitment to excellence through tech innovation for Beontag, as well as for the region’s globally celebrated winemaking traditions.

Beontag’s Grass Natural label is made of up to 40% of grass fiber combined with cellulose FSC certified. Along with the White Martelé label, it sets a new standard in sophistication, and moisture resistance. 

Speaking ahead of the new range Mauro Lerner, General Manager LATAM GLM (Graphic and Label Materials), said: “We are proud to enter the Latin American wine market with the innovative approach that has come to define our place in the many sectors that we serve. By offering improved and innovative label materials solutions to the wine market, we support a highly respected global industry while maintaining all ofthe relevant product and brand information that customers expect.”

This announcement comes as Beontag undertook global expansion, investment, and innovation. The company recently announced the next step in the North America, having taken on a 200,000 square foot facility in Dayton, Ohio which will house two new modern coaters. Beontag’s evolving commitment to cutting-edge products and a seamless customer journey bolsters their status as a trusted end-to-end provider of graphic and label materials as well as IoT (Internet of Things) solutions rooted in sustainable technologies.


Beontag is a global business enabler that serves as one of the world’s leading providers of IoT solutions and pressure-sensitive adhesives. With operations in more than 15 countries and a footprint in over 40 markets, the multinational company offers end-to-end product capabilities for a range of industries and businesses, driving seamless communication between companies, products, and people.

Beontag’s business is underpinned by modern manufacturing facilities, strategic investments, R&D, and a range of highly qualified teams. Furthermore, the multinational is fully committed to enabling positive impacts across the entire value chain. As a member of the UN Global Compact since 2021, Beontag offers its customers a series of increasingly sustainable products while also working towards a diverse and equitable work environment. To learn more, visit:

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