Transforming PISSEI’s physical products into digital touchpoints with Temera and Beontag

The Challenge

The project stems from the need to go beyond the moment of sale, activating a digital experience capable of engaging the consumer, strengthening the sense of belonging to the PISSEI community and authentically communicating the brand's know-how and values.

The challenge for Temera was to design an integrated system that placed the consumer experience at its centre, making NFC technology a natural vehicle for storytelling and engagement, while also incorporating the regulatory requirements of the Digital Product Passport under the ESPR regulation as a coherent part of the narrative.

The project was designed to enable:

• an immersive, branded digital experience accessible via NFC tag directly from the product;
• features designed for the active engagement of the PISSEI community;
• an authentic brand narrative enriched by supply chain data and traceability in support of the story;
• a persistent digital channel, updatable over time without any intervention on the physical product.

The Solution

Temera designed and developed the entire technological infrastructure: from the configuration of the NFC architecture and dedicated subdomains to the structured integration of DPP content. The design and development of the experience, including the branded landing page, were handled by Stride.

The platform is able to update content at any time, adapt experiences by product or collection, and collect interaction data to help the brand better understand and deepen its relationship with its community.

The Result

The solution developed by Temera manages to transform every PISSEI kit into an active digital touchpoint, enabling a continuous and meaningful relationship between brand and consumer that extends well beyond the moment of sale.

One of the project's distinctive elements is the attention to the digital interface, conceived not as a simple access point to product information, but as an immersive environment able to reflect the brand's identity and enhance interaction with the consumer. The experience integrates visual content and advanced interactions, including 3D models that can be explored through scrollytelling, guiding the user through the kit in a progressive, dynamic and engaging way. This is complemented by a switcher designed to move fluidly between the different components of the cycling kit, bibs and jersey, creating an intuitive navigation flow that is coherent and close to the language of the product.

This attention to UI reinforces the role of the Digital Product Passport as a central element of the experience. Caring for the DPP can mean transforming it from an informational obligation into a relationship opportunity: a living portal, accessible from the physical product, through which the brand can communicate its value, share production know-how, provide supply chain data and maintain an open channel with its community.

In this way, the digital passport can become an integral part of the brand experience: not just a tool for transparency and compliance, but an evolved touchpoint, capable of opening new possibilities for engagement, strengthening the sense of belonging and accompanying the consumer throughout the entire lifecycle of the product.

The project demonstrates how NFC technology can become an authentic engagement tool, capable of reinforcing brand identity, nurturing the community and transparently communicating the values and production rigour that distinguish PISSEI in the world of technical cycling.

Key Highlights

• Immersive digital experience accessible with a tap, designed for PISSEI community engagement;
• Brand storytelling and production know-how at the heart of the experience;
• Supply chain data and traceability integrated as elements supporting the narrative;
• Digital Product Passport compliant with ESPR regulatory requirements, communicated through the experience flow;
• End-to-end NFC architecture designed and developed by Temera;
• Platform updatable in real time, without any intervention on the physical product.