Beontag announces new senior leadership appointments as strategic growth continues

Michael Dean Cook joins the company as Global VP of GLM, bringing 25 years of industry experience to the role; Mauro Lerner continues his distinguished career at Beontag, becoming General Manager of GLM for LATAM, at Executive Director level

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Beontag, the global business enabler and one of the world’s largest manufacturers of self-adhesives and smart tags such as RFID and NFC, today announced the appointment of Michael Dean Cook as Global Vice President of GLM, with Mauro Lerner becoming the new General Manager of GLM for LATAM, as the company continues their strategic growth.

Michael Dean Cook will be based at the company’s North American operations in Ohio (US) and report directly to Beontag CEO, Ricardo Lobo. Cook brings over 25 years of experience in manufacturing and factory management, having worked for companies such as Printpack, Sonoco Products, and, for the past 16 years, Multi-Color Corporation. He has a successful track record in leading and growing manufacturing operations, and will be a valuable asset to Beontag’s international development.

As the new General Manager of GLM for LATAM, sitting at Executive Director level within the business, Mauro Lerner will lead both the commercial functions and the industrial front of Colacril, Colacril Office, Pimaco, RR Etiquetas, and Syntpaper. Lerner has been with Beontag for over 8 years, playing an instrumental role in the growth and consolidation of the GLM division. Lerner's passion for Beontag, the company’s products, and its clients will be key to guiding the LATAM operations towards an even brighter future.  

Commenting on the appointments, Ricardo Lobo, Beontag CEO, said: “Our latest executive leadership announcement marks another important step on our continued international growth journey - with a presence now spanning several continents. Michael Dean Cook brings a wealth of knowledge and experience to our company, and will play an important role as we grow our operations. Attracting such talent is a great vote of confidence in our business, and I look forward to working with Michael.”

I also want to thank Mauro Lerner for his continued dedication to our business as he begins a new chapter in his career with Beontag. Mauro has been with us over eight years –he knows our business, our clients, and our solutions inside out. He is taking up a first-of-its-kind role in our company, where he will oversee both commercial and industrial responsibilities in LATAM. His knowledge and insight have been invaluable in driving our business forward and he will bring the same expertise to his new role.

In 2022, Beontag experienced remarkable growth, expanding its operations from 12 companies to 17 companies in over 40 countries, positioning themselves as a truly global and borderless entity. As a result, Beontag has emerged as an end-to-end provider of graphic and label materials as well as IoT (Internet of Things) solutions rooted in sustainable technologies.

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For more than 40 years, Beontag has been dedicated to developing the future of pressure sensitive label stock and RFID technology, being world leaders in both segments. Today the company’s dedicated team, leading technology, global reach, and capabilities help the world work more efficiently, reliably, and safely. Beontag´s people are diverse and dedicated, operating with the highest level of integrity and focus to fulfill Beontag´s mission to be a digital enabler.
With modern manufacturing facilities, permanent investment and a highly qualified team, the company has been expanding its business globally and is one of the largest and most respected self-adhesive companies in Latin America. It also operates in the technology sector and has a wide portfolio of Internet of Things (IoT) solutions, focused on the manufacture of radiofrequency smart labels, as well as on the development of software for the integration of the logistics chain, traceability, and product authentication.
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